Is it really free to get started?
Yes. You can sign up and create as many projects as you want at no cost. Describe your ideas, upload reference files, and plan everything out. You only pay when you decide you want us to start building. There is no card required to create an account or plan projects.
What do I get for £99?
You describe your idea in plain language and pay £99 to start. You get 7 days of development with daily updates posted to your dashboard showing exactly what was done. You review each update, tell us what to change or add, and we work your feedback into the next iteration. Your product is deployed live with its own URL and free hosting.
How does the feedback process work?
After each daily update, you have a 24-hour window to tell us what you think. Describe changes in your own words, attach screenshots, upload reference files. We take all of it and build it into the next iteration. Think of it like reviewing a draft and sending notes. You are always steering the direction.
Do I need technical knowledge?
Not at all. Most of our customers are non-technical founders. Just describe what you want in everyday language: what the product should do, who it's for, and how it should work. We handle every technical decision. If we need more detail, we ask in the activity feed. You can also upload images, sketches, or links to sites you like.
What kind of work can you do?
We develop AI-powered tools, web applications, mobile apps, SaaS platforms, and internal systems. Our stack includes React, Node.js, PHP, Python, and Swift, with PostgreSQL and MySQL databases, REST APIs, and webhooks. We provide free hosting on our own servers, with dedicated VPS or self-hosting also available. We also work on existing products: adding features, integrating third-party services, connecting systems together, modernising legacy tools, or adding AI capabilities. Whether you are launching a new idea or improving something you already run, we handle the technical execution.
What happens after the 7 days?
Your product stays live with free hosting, forever. You own it. If you want to keep developing, adding features, and scaling, subscribe for £999/month (1 active project, swappable every 30 days) or £9,990/year (unlimited projects). Subscribers also get source code access. AI marketing tools are free for all users with a project. If you are happy with your product as-is, keep using it at no extra cost.
What's the difference between Monthly and Annual plans?
Monthly (£999/month) is for founders focused on one product: 1 active project at a time, swappable every 30 days. Annual (£9,990/year) is for founders or agencies running multiple products: unlimited active projects under a single subscription, plus 2 months free. Both plans include unlimited iterations, daily updates, and full source code access. AI marketing tools are free for all users.
Do I own the code?
Yes, completely. Subscribers get access to a private Git repository with full commit history. You can clone the codebase, deploy it to your own infrastructure, take it to any developer, or keep building with us. There is zero lock-in. With the £99 starter, you get a live, working product. Upgrade to a subscription anytime to access the code.
What are the AI marketing tools?
Every user with a project gets two tools, completely free. The AI content generator creates branded social media carousels with optimized copy, captions, and hashtags. Customize with 30+ colour palettes, 20 fonts, 7 layouts, and your own logo, then export as images or responsive HTML emails. The influencer outreach tool helps you discover creators across Instagram, TikTok, YouTube, LinkedIn, and more. Filter by size, engagement, and location, then manage your outreach pipeline with templates, follow-ups, and stage tracking.
How does AI + human development work?
AI writes the code quickly. Full-stack developers then review every line across front-end, back-end, and database layers. They run structured code reviews, write automated tests, and make decisions on database design, API structure, and scalability. You get the speed of AI combined with the judgement of experienced developers. The result is production-grade software, built faster.
What if I'm not satisfied with the result?
Because you review and give feedback every single day, problems get caught early. If something is not right, tell us and we fix it in the next iteration. You are never waiting weeks to find out the build went off track. And if you subscribe, you can cancel anytime and keep everything.